In an interview published earlier this week with Box CEO Aaron Levie, Cook provided a dollar figure to how much the enterprise is worth to his business: $25 billion.
“If you look at the last 12 months, [enterprise sales for Apple were] $25 billion,” the Apple CEO said. “This is not a hobby. This is a real business.”
[bctt tweet=”“This is not a hobby. This is a real business.””]
According to reports by USA Today published Tuesday (Sept. 29), $25 billion amounts to about 14 percent of Apple’s revenue over that same period.
Reports said Cook also mentioned Apple’s reputation for heightened mobile security, a unified operating system and the company’s progress in innovation that makes the firm’s devices attractive to corporations as much as to consumers.
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The remarks signaled to some market experts that Apple will be ramping up its enterprise efforts in the months and years to come, refusing to ignore such a large portion of its customer base.
While it didn’t get the same fanfare as the iPhone 6s, Apple did roll out a new iPad aimed for enterprise users, while industry experts also pointed to new features in Apple’s just-released iOS update that could be beneficial to business users.
B2B payments may also get a bump from Apple Pay. Just weeks ago, American Express announced that its commercial cards will now be able to sync up with iPhones, a move that made the firm the first major corporate card firm to do so.
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