Self-Preferencing in China – New Antitrust Rules or Case-by-Case Enforcement?

Self-preferencing has been a hot topic in the global antitrust community over the past few years – including in China. This paper looks at how China has attempted to address self-preferencing practices within its antitrust framework. In this paper, we explain how China has mainly pursued the option of issuing new norms to tackle perceived risks related to self-preferencing. However, since none of the normative efforts have delivered a tangible outcome (as yet), the question is then whether sel