Pricing Algorithms and Antitrust Enforcement: Sandboxes to the Rescue?

Pricing algorithms make it easier for businesses dynamically to respond to market tendencies and set prices in an instant manner. In doing so, they can contribute to more efficient price setting and better functioning markets. However, algorithms’ potential for swift automated responses to market tendencies also increases the likelihood for collusive or other anticompetitive behavior or practices to emerge as well. Given the uncertainties accompanying the use of pricing algorithms and their im