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Health Data and the Future of Adtech

BY | July 31, 2024

Digital advertising is in a tumultuous period because of interrelated regulatory and technological changes. This tumult is affecting how advertisers plan and manage their campaigns, the revenue that publishers earn…

Digital advertising is in a tumultuous period because of interrelated regulatory and technological changes. This tumult is affecting how advertisers plan and manage their campaigns, the revenue that publishers earn from ads, and the structure of a complex industry that supports this vast industry. What has not changed is that year-over-year spending on digital advertising continues to increase, and health-related advertising is the largest and fastest growing vertical within this market. But st

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