Mind the Engagement Gap: Direct Business Testimony as a Competitive Edge in Merger Control

Competition authorities increasingly prioritize internal documents, direct business testimony and third-party views as evidence in merger investigations, particularly in dynamic sectors. Rather than engaging in prolonged back-and-forth debates about economic models, regulators today are more interested in getting a concrete grasp of how markets and businesses truly operate. In this environment, credibility rests on senior executives engaging early and candidly. Such direct business testimony hel