Google Expands Personal Intelligence to Free Tier

Google has expanded its Personal Intelligence feature and now offers it in the United States across AI Mode in Search, the Gemini app and Gemini in Chrome.

Personal Intelligence, which was introduced in January, allows users to securely connect Google apps such as Gmail and Google Photos to Google’s artificial intelligence assistant, enabling the assistant to provide information that is uniquely tailored to each user, without the user having to supply all the context, the company said in a Tuesday (March 17) blog post.

For example, with the information supplied by these connections, Personal Intelligence can offer tailored shopping recommendations based on the user’s recent purchases, help with troubleshooting based on the device the user just bought, and create a custom travel itinerary based on the user’s interests and past favorites, according to the post.

Personal Intelligence is now available in the U.S. for AI Mode in Search and is being rolled out in the Gemini app and Gemini in Chrome for free-tier users. It is available only for personal Google accounts. It is not offered to Workspace business, enterprise or education users, per the post.

The feature allows users to choose if and when to connect Google apps, lets them turn those connections on or off at any time, and trains on limited information, including prompts and the model’s responses, according to the post.

“Personal Intelligence is designed to be helpful on your terms,” Google said in the post. “It combines the power of more relevant insights with transparency, choice and control. The goal is simple: technology that feels like a natural extension of how you get things done.”

Google launched Personal Intelligence as a beta in the U.S. on Gemini on Jan. 14, saying it would roll the feature out to eligible Google AI Pro and AI Ultra subscribers in the country over the following week. The company added that it would expand the feature to more countries and to the free tier over time.

A week later, on Jan. 22, Google expanded Personal Intelligence to AI Mode in Google Search. The company said the feature would personalize the search experience by connecting AI Mode to Gmail and Google Photos.