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AI in Pricing Algorithms: Beware Falling Foul of Antitrust Rules and Data Privacy Laws

BY | February 28, 2024

The use of algorithms to determine prices has become ubiquitous: companies of all sizes are today able to access the data and technology required to analyze complex supply and demand…

The use of algorithms to determine prices has become ubiquitous: companies of all sizes are today able to access the data and technology required to analyze complex supply and demand patterns, predict market trends, and react to market developments more quickly and easily than ever. The benefits are clear. However, there’s an obvious risk that the use of algorithms could equally work to the detriment of customers and rivals, resulting in anti-competitive behavior. And as AI becomes more and mo

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