Algorithmic Collusion and Personalized Pricing: A View from the UK

Pricing algorithms have become a prominent concern among competition authorities and regulators, including within the UK. This is in part because algorithms have the potential to negatively affect consumers through various avenues, most notably through increased risk of collusion. In addition, it is possible that harms may arise through personalized pricing. While the empirical evidence is limited, there is some indication that the use of pricing algorithms has led to customer harm in some insta