Antitrust Chronicle® – Surveillance Pricing

Dear Readers,

The digital economy is reshaping the logic of price, replacing stickers and haggling with algorithms trained on behavioral data. In this Chronicle, we examine the rise of “surveillance pricing”—a family of practices that use personal data to target, tailor, and sometimes manipulate the prices offered to consumers. Across law, economics, regulation, and ethnography, our contributors ask: what does it mean when price becomes personal?

To open, John M. Yun delivers a cautious vi