By: Eric Fruits (Truth On The Market)
In a surprising turn of events, the merger between the PGA Tour and LIV Golf has taken center stage, overshadowing the long-standing antitrust debates surrounding “Big Tech.” This unexpected development in the golf industry brings together various elements that capture attention: sports, substantial financial investments, renowned personalities, controversial associations, and cringe-worthy attempts at public relations.
Beyond the attention-grabbing aspects, the PGA-LIV merger raises significant concerns for antitrust regulators.
A mere two years ago, LIV Golf emerged as a formidable competitor to the PGA. In under a year from its inception, LIV organized its inaugural tournament at Trump National Doral Miami.
LIV made a grand entrance into the golfing world, attracting top talent and securing industry veteran Greg Norman as its Chief Executive Officer. The roster also boasted the participation of Phil Mickelson, a Hall of Fame golfer and three-time Masters winner. According to National Club Golfer, LIV distributed an impressive $255 million in prize money and bonuses to players. The publication estimates that 52 golfers earned at least $1 million last year by joining LIV. The organization introduced an innovative team-based format, adding a fresh dimension to professional golf…
Featured News
Subscribers Defend $4.7 Billion Antitrust Verdict Against NFL in Court Filings
Jul 19, 2024 by
CPI
Von der Leyen Calls for Competition Policy to Boost EU Companies’ Growth
Jul 19, 2024 by
CPI
Vermont AG Sues Pharmacy Benefit Managers Over Drug Prices
Jul 18, 2024 by
CPI
Australians Face Increased Stamp Prices Following ACCC Approval
Jul 18, 2024 by
CPI
Live Nation Seeks Dismissal of DOJ Antitrust Allegations
Jul 18, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Private Equity Roll-Up Schemes
Jun 28, 2024 by
CPI
The FTC’s Focus on Private Equity is Warranted
Jun 28, 2024 by
CPI
Unraveling the Roll-Up: Private Equity’s Misunderstood Investment Strategy
Jun 28, 2024 by
CPI
Antitrust Focus on Private Equity Funds and Serial Acquisitions
Jun 28, 2024 by
CPI
Private Equity Roll-Ups Amidst Heightened Antitrust Enforcement
Jun 28, 2024 by
CPI