Recognizing the extraordinarily rapid evolution of AI and its broad impact across many sectors, regulators in the UK/EU and globally are moving quickly to ensure that the market remains competitive and that the technology is not used by companies to gain an unfair advantage or harm consumers. This article delves into the EU/UK competition law issues arising from the use of AI, comparing them with the approach emerging in the U.S., the less than straightforward application of traditional antitrus
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