A 10% increase in sales by volume in last year’s beer market has raised the hopes of Colombian brewers, both incumbents and new competitors seeking to get a foothold in the country.
Market leader Bavaria, part of the SABMiller group (and bought by riva AB Inbev last year) currently dominates 98% of the market. The new year brings new challenges, however, as the brewer will now face stiff competition from a joint venture between Molson Coors and Postobon, which signed an agreement on Jan. 7th to sell and produce the Coors brand of beer alongside Chile’s Compañía Cervecerías Unidas (CCU).
While the world’s beer industry has gradually consolidated over the past two decade, AB Inbev’s purchase of SABMiller has drastically changed the scene for Colombia’s national industry, particularly for the Bavaria group. Due to regulatory limits and competition concerns, the company is expected to divest important brands and assets, including their ownership of the Miller brand, sold last November to Molson Coors.
Full content: Dinero.com
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Subscribers Defend $4.7 Billion Antitrust Verdict Against NFL in Court Filings
Jul 19, 2024 by
CPI
Von der Leyen Calls for Competition Policy to Boost EU Companies’ Growth
Jul 19, 2024 by
CPI
Vermont AG Sues Pharmacy Benefit Managers Over Drug Prices
Jul 18, 2024 by
CPI
Australians Face Increased Stamp Prices Following ACCC Approval
Jul 18, 2024 by
CPI
Live Nation Seeks Dismissal of DOJ Antitrust Allegations
Jul 18, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Private Equity Roll-Up Schemes
Jun 28, 2024 by
CPI
The FTC’s Focus on Private Equity is Warranted
Jun 28, 2024 by
CPI
Unraveling the Roll-Up: Private Equity’s Misunderstood Investment Strategy
Jun 28, 2024 by
CPI
Antitrust Focus on Private Equity Funds and Serial Acquisitions
Jun 28, 2024 by
CPI
Private Equity Roll-Ups Amidst Heightened Antitrust Enforcement
Jun 28, 2024 by
CPI