Generative AI promises to reshape the digital world. Just under 20 months after this technology was officially announced with the launch of ChatGPT, the potential for this technology to bring transformative change is a consensus. Following concerns that they were too slow to act on the digital market in the past two decades, competition authorities across the globe have rushed to ensure that they can intervene promptly if and where needed, engaging in numerous fact-finding studies. One risk iden
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