Surveillance Pricing and Personal Information

Surveillance pricing, or personalized pricing, is based on what a seller knows about a potential buyer. Thus, it is based on personal information used to customize pricing and maximize revenue. Typically, one thinks of such practices as being regulated by consumer protection or competition law. However, because of the importance of personal data to the practice, data privacy issues must be managed. After reviewing recent FTC work on the issue and reminding the reader of the possibility of State