This is correct, but for big retailers. If you go to SMBs it's already a nightmare for them to have any mobile-ready interface (being it their webisite or a sing up/landing page). They accept that mobile is first cause everyone around them has a mobile device, but they have no idea where to start from. So these stats are an overwiev of what BIG merchants do, while SMALL ones need to be helped with superpacakged solutions, helping them achieve the same goals, but without adding too much complexity on them. This is at least what we see at Movylo (we have > 10,000 merchants)