Improving "banking options" for the unbanked or underbanked doesn't necessarily need to come from radical improvement or innovation. At TruBeacon, our CommunityBeacon solution helps credit unions and community banks to more efficiently reach underserved consumers and local businesses and convert them to members. Taking lessons learned from launching the H&R Block Emerald Prepaid MasterCard, Walgreen Balance Financial, Grameen America (microfinance) and working with dozens of credit unions, TruBeacon is empowering credit unions and community banks to better serve their current members and attract new members. It starts with a dynamic mobile app, in-app mobile payments, real-time rewards and geolocation services. TruBeacon was architected to require very little IT on the part of the credit union and community banks, and no IT for small businesses.

Furthermore, companies such as GreenDot, H&R Block, Western Union and Walgreens Financial, are moving mountains in terms of engaging the underserved and introducing efficient financial services.