Rite Aide and others have been taking Google Wallet for years while under the MCX agreement. It is a timely epiphany to enforce the exclusivity clause to coincide with the Apple Pay launch. I don't see mobile payments as two horse race and feel MCX should let the merits of their forthcoming loyalty program win over the hearts–and wallets–of consumers instead of limiting technology choices at the POS. The reality is MCX is targeting the polar opposite demographic and technographic than iPhone 6 owners and should be less defensive.