EMV is an industry train wreck in the making. A major step backwards for us commerce and electronic payments. It is a ploy being pushed by legacy terminal manufacturers (ingenico/verifone) losing out to mPOS readers that rely on a 30 pin or 8 pin connectors and USB keyboard emulators user by web based ISVs.

Congress should intervene ASAP if the card brands don't have the backbone to do it themselves.