Gopuff Adds AI Shopping Assistant That Predicts Next Grocery Order

Gopuff has added an artificial intelligence (AI)-powered “personal shopping genius” called Go to its instant commerce app.

Developed in collaboration with SpaceX-owned xAI, Go combines xAI’s frontier models, Gopuff’s 13 years of instant delivery data, and SpaceX-owned social media platform X’s real-time insights to create a predictive shopping experience, Gopuff said in a Wednesday (June 3) press release.

Go prepares a suggested cart based on the user’s shopping habits, enabling returning customers to check out with a single tap; creates a shoppable feed based on Gopuff’s data and X’s cultural insights, helping users discover new items; and provides shoppable products within chat in response to prompts such as “inspiration for an easy, healthy dinner,” according to the release.

Gopuff Co-Founder and Co-CEO Yakir Gola said in the release that now that Gopuff offers delivery and instant access to essential products, the company has found that the greatest friction left in commerce is customers’ thinking, deciding and remembering what they need.

“So, we’re combining Gopuff’s demand intelligence with xAI’s frontier reasoning to create an everyday shopping experience that feels like a true extension of you,” Gola said.

In a Wednesday post on X, xAI shared a video that showed a user asking Go to deliver her “go-to breakfast” to the office; another ordering the ingredients for a barbecue after Go noted that the weather is “65 and sunny;” and a third user asking Go for “gluten-free birthday cake ingredients.”

“Meet Go by Gopuff and SpaceXAI: your personal shopping assistant that knows what you want and delivers in minutes,” xAI said in the post. “Powered by Grok text, audio and image models.”

The PYMNTS Intelligence report “Global Digital Shopping Index: The AI-Powered Shopper Has Arrived“ found that AI is reshaping the shopping journey.

Forty-seven percent of online shoppers across the United States, Brazil and the United Arab Emirates used AI at some point in their most recent purchase, according to the report.

“The always-on shopper wants always-on agents ready to shop and assist 24/7,” the report said. “Nearly two-thirds of consumers (64%) expect to shop with AI agents at least occasionally within the next two years, and 30% expect to do so frequently or almost always.”