Amazon To Sell Only Its Best Items In New NYC Store

Amazon has opened Amazon 4-star, a new store in New York City where every product is rated 4 stars and above, is a top seller or is new and trending on Amazon’s website. The store is located in New York City’s SoHo neighborhood, on Spring Street between Crosby and Lafayette Streets.

“We created Amazon 4-star to be a place where customers can discover products they will love. Amazon 4-star’s selection is a direct reflection of our customers — what they’re buying and what they’re loving,” the company wrote in a blog post.

Products will be made up of some of the most popular categories on Amazon, including devices, electronics, kitchen, home, toys, books and games. The company added that the average rating of all the products in the new store is 4.4 stars. Collectively, the products in store have earned more than 1.8 million 5-star customer reviews.

Customers will be able to test out Amazon devices, along with smart home accessories that work with Alexa. In addition, the store will include special sections, such as “Most Wished For,” which includes products that are most added to Amazon Wish Lists; “Trending Around NYC,” spotlighting hot products that NYC customers are buying on Amazon.com; “Frequently Bought Together” items; and “Amazon Exclusives.” Each product is accompanied by a customer review card with quotes from real reviews.

Customers can even comparison shop: Digital price tags alongside every product show the Prime price and list price. Prime members pay the Amazon website price in stores, but customers who aren’t already members can sign up for a free 30-day trial and receive the Amazon website price in store.

The store will be open Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 11:00 a.m. to 8:00 p.m.

The eCommerce giant has expanded its physical reach this year. Earlier this month, a new report revealed that Amazon might open 3,000 Amazon Go locations by 2021. The company should have about 10 new cashierless stores by the end of this year, according to sources, while the eCommerce giant is aiming to have 50 stores in “major metro areas.”

Earlier this year, Amazon opened an Amazon Books location in Washington D.C. The location is stocked with books, electronics and toys, among other items. Interestingly, though, there are no price tags. If customers want to find out how much an item costs, they must use Amazon’s mobile app to scan the item for a price. If customers don’t have a phone, they can use a scanning machine in the store. For Prime members, Amazon will charge the same price for items in the store as it does online. The company already has bookstore locations in NYC.