Amazon Introduces AI-Powered Image Generator

Amazon Web Services (AWS) has introduced an artificial intelligence (AI)-powered image generator.

The Amazon Titan Image Generator was unveiled Wednesday (Nov. 29) and is available in preview, AWS said in a Wednesday press release.

The tool enables AWS customers to use natural language prompts to produce realistic images or enhance existing ones, according to the release.

It is likely to be used by those in the advertising, eCommerce, media and entertainment industries “for rapid ideation and iteration on large volumes of images and at low cost,” the release said.

The model can understand complex prompts and generate relevant images, per the release.

When using the model in the Amazon Bedrock console, AWS customers can generate an image by submitting a natural language prompt or upload an image for automatic editing, according to the press release.

While editing, customers can isolate parts of an image to add or replace details, the release said. For example, they can insert an object into a scene or replace one background with another.

The Amazon Titan Image Generator is also designed to reduce the generation and spread of harmful content and disinformation, per the release. It applies an invisible watermark to all images it generates, providing a discreet way to identify AI-generated images.

“AWS is among the first model providers to widely release built-in invisible watermarks that are integrated into the image outputs and are designed to be resistant to alterations,” the release said.

Web hosting company GoDaddy, a customer of AWS, plans to test the tool and add it to the other generative AI capabilities it delivers to entrepreneurs, per the release.

“We are especially excited to test Amazon Titan Image Generator because it has the potential to help small businesses create professional marketing assets that solidify their brand identities and can propel their businesses exponentially,” Travis Muhlestein, chief data and analytics officer at GoDaddy, said in the release.

In another recent development in this space, Meta said in October that it has begun rolling out generative AI-powered features for ad creatives in its Ads Manager. These features allow advertisers to create multiple backgrounds and adjust creative assets to fit different aspect ratios.

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