Amazon’s War Of Attrition Against Fake Reviewers

Amazon has had it with sites like PaidBookReviews that offer the aspiring novelist 100 book reviews on Amazon for the bargain price of $2,200.

How sick of fake reviews is Amazon?

So sick that PaidBookReviews is one of five companies that will be facing off with the world’s most successful eCommerce company – as Amazon last week decided to take those fake reviewers to court in an attempt to snuff them off of the site forever.

The project of killing the fake review has been a work in progress at Amazon for over a year. Since last April Amazon has filed three separate lawsuits aimed at 1,000 fake reviewers. Many sites have closed up shop, and Amazon has gotten pretty good at playing detective and getting information on bad-faith sellers and reviewers.

“We will continue to pursue legal action against the root cause of reviews abuse — the sellers and manufacturers who create the demand for fraudulent reviews,” the spokeswoman said in a written statement, “as well as the ecosystem of individuals and organizations who supply fraudulent reviews.”

Friday’s suit names as defendants California resident Jane John-Nwankwo, who the company claims owns and runs PaidBookReviews.org, as well as New York resident Chris Embry, the alleged CEO of AmazonVerifiedReviews.com. Amazon also sued the operators of AmazonReviewStar.com, BuyAmazonReviews.info and ReviewConnections.com, but Amazon couldn’t identify those sites’ owners.

AmazonVerifiedReviews.com seems to have already shut down in response to the suit. Neither firm has been reachable for comment since the suit was filed.