‘Must Have Three Stars,’ Say Amazon Shoppers

The results are in. According to intelligence company Feedvisor, which just released its Amazon User Study for 2016, 92 percent of shoppers surveyed claimed they would not purchase a product with less than a three-star rating.

This comes with other findings by Feedvisor, which surveyed over 1,500 Amazon users in the U.S. about their online shopping habits. According to Press Release Rocket, the study reveals a majority preference for a high-quality shopping experience. Here are some of the additional key findings.

Eighty-seven percent of shoppers say they always or sometimes check third-party seller ratings. A majority of users find these sellers to be reliable: 80 percent of Prime users and 60 percent of non-Prime users have purchased from third-party sellers.

Seventy percent of Amazon Prime users and over half of non-Prime users always or often check Amazon for product prices before making a purchase elsewhere. Interestingly, only 59 percent of those surveyed say they fully read the product description when researching.

Amazon Prime members make more purchases: One-third of Amazon Prime members buy at least once a week compared to 5 percent of non-Prime members. Sixty-one percent of Amazon users also make purchases on other retail sites.

Shipping costs are a deal-breaker. The study found that 85 percent of Amazon shoppers won’t purchase an item if its shipping costs are high.

Press Release Rocket quotes Ohad Hagai, vice president of marketing at Feedvisor: “Amazon users are savvy shoppers and have high expectations of their eCommerce experiences. It’s no longer enough for Amazon sellers to post their items on the marketplace and expect to make a sale. As the eCommerce marketplace becomes increasingly crowded, Amazon sellers need to focus on meeting consumers’ demands in order to be successful.”

Faster shipping, detailed product descriptions and positive reviews will allow third-party sellers on Amazon to maximize sales, Hagai suggested.