Amazon and Salesforce Expand Partnership to Add New AI Capabilities

Salesforce and Amazon Web Services (AWS) have announced a “significant” AI-focused expansion of their partnership.

The new agreement, announced Monday (Nov. 27), makes it easier for customers to manage their data across Salesforce and AWS, and infuse the latest generative artificial intelligence (AI) technologies into their applications and workflows.

“Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organizations and industries,” Adam Selipsky, CEO of AWS, said in a news release.

“With this expanded partnership, our joint customers gain powerful new ways to innovate, collaborate and build more customer-focused applications using the broadest and deepest set of cloud services,” he added.

According to the release, the two companies are deepening the integrations between their products. For example, Salesforce will begin supporting Amazon Bedrock, the company’s fully managed service that makes foundation models from leading AI firms available via a single application programming interface (API).

AWS made Bedrock available to the general public in September. As noted here at the time, it offers access to high-performing foundation models from AI companies such as AI21 Labs, Anthropic, Cohere, Meta, Stability AI and Amazon itself.

“These models can be applied to various use cases, ranging from search and content creation to drug discovery,” that report said. “The service allows customers to experiment with different models and customize them with their own proprietary data, while ensuring privacy and security.”

Salesforce, meanwhile, said it will expand its use of AWS — including computing, storage, data and AI technologies — through Hyperforce to enhance popular services like Salesforce Data Cloud. And AWS will up its use of Salesforce products like Data Cloud, letting AWS create a single unified customer profile and deliver more personalized experiences to customers.

The companies’ announcement followed the news that Clarity AI plans to expand its use of generative AI and machine learning (ML) services from AWS.

As PYMNTS wrote, Clarity already uses other AWS solutions to assist investors and consumers in making more sustainable investments and purchase decisions.

Clarity AI’s platform harnesses the power of AI, ML and analytics to offer clear and objective sustainability and social impact data on companies, funds and local governments, helping stakeholders make informed decisions.

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