India’s Online B2B Marketplace Beldara To Expand Globally

Mumbai, India-based online business-to-business (B2B) marketplace Beldara is planning a global expansion to link more international suppliers with overseas buyers, reports said on Thursday (Jan. 16). The two-year-old startup connects more than 5,000 brands in 30 categories, and has 450,000 products listed on its platform.

“It is necessary to have a B2B platform that has a buyer’s back. Beldara offers robust technology infrastructure, along with an intuitive sourcing platform, that helps buyers reach the right suppliers at the right cost and place,” said Adi Kapadia, vice president of strategy global business. “Transparency, trust and safety are the strongest pillars of Beldara, with an integrated payment system (BeldaraPay and Beldara Express logistic support) built in as an end-to-end service offering.”

Businesses on the platform can exchange specifications, and post detailed RFQs for the products they are looking to source. Beldara’s website features real-time auctions, as well as real-time notifications when the auctions end.

“We are confident that Beldara auction is the fastest way to trade online anywhere in the world, and our strategy is to enrich the experience for buyers and sellers. It is wonderful to see the increment in the number of business deals. We intend to help all buyers solve the buying problems, such as negotiation and time-consumption. The wholesale global marketplace is here to demystify it,” said Beldara Founder Pradeep Khandekar.

Last month, Beldara launched a logistics service — Beldara Express — in Mumbai for small- and medium-sized businesses (SMBs). The company offers delivery by air within four to seven days, its website said.

In other Indian business news, Tracxn data has indicated that B2B FinTech firms saw $14.5 billion in technology startup funding last year, a new record for the market, and almost $4 billion higher than it saw in 2018. In addition, three of the six FinTech deals announced over the start of 2020 were in India, including a large funding round in an alternative SMB lender. B2B FinTech firms overall secured more than $33.5 million in new funding.