The Next Frontier: Why Embedded B2B Finance Is Breaking Out in 2025

In recent years, embedded finance has become nearly synonymous with consumer-facing use cases: Think payments built into ride-sharing apps; buy now, pay later (BNPL) buttons at online checkouts; or car insurance added seamlessly into the vehicle purchasing process. These use cases redefined convenience, showing how financial tools could disappear into the background of everyday transactions. […]