Amazon Web Services Mexico to Boost Local Services in LatAm Region

Amazon Web Services (AWS) Mexico plans to open a local hub in the first quarter of 2023 to increase bandwidth for clients in the region, according to Luis Velasco, the cloud computing unit’s director for Mexico, Reuters wrote Wednesday (Sept. 21).

This hub would add computing, storage, database and various other services, closer to big populations and IT centers. It would boost bandwidth for uses like streaming video.

The hub makes use of infrastructure deployment called “local zones” to make applications for real-time gaming, hybrid migrations, content creation and engineering. AWS Mexico will also open new offices in Guadalajara and Monterrey early next year, and it’s building alliances with various local companies.

Telecoms firm Totalpay, owned by Mexican billionaire Ricardo Salinas, will provide consulting for cloud services for AWS, according to Fernando Zamora, Totalpay director of products and marketing.

This comes as Mexico is the fourth most important cloud market in the Americas after the United States, Canada and Brazil, according to Zamora.

Amazon has also seen success lately with the purchase of “Thursday Night Football,” which PYMNTS wrote was a “flea flicker” which saw the action moving “downfield” as cutbacks and trade downs were going on elsewhere among subscription services.

Read more: Amazon Prime Scores With Thursday Night Football in Subscription Value Play

But the Amazon broadcast of TNF spurred a record number of new Prime subscriptions for a three-hour period, which eclipsed other events like Cyber Monday and Prime Day.

Amazon also notched another win for Prime Video recently when its “Rings of Power” series reportedly attracted over 25 million global viewers on the first day — the biggest premiere in the streaming service’s history.

The strategy the company is using is adding value to the core Amazon Prime subscriptions, with the big investments intended to make the pricey Amazon Prime subscriptions worth it. Amazon Prime costs $14.99 per month or $139 per year.

PYMNTS’ Karen Webster wrote recently that Amazon Prime’s actions give the company more opportunities to monetize viewers in various ways, with potential for integrating payments into digital activities customers have been working in.