Robinhood and BNY Tapped for President Trump’s Kid-Focused Savings Accounts

The White House has picked Robinhood and BNY to operate its new child-centric savings accounts.

The Department of the Treasury announced Monday (April 6) that it had chosen BNY to manage the initial accounts and help develop an associated app.

The bank, meanwhile, has teamed with Robinhood, which will act as brokerage and initial trustee for the so-called “Trump Accounts” program.

“Together, these partners will support Treasury’s goal of ensuring every eligible child can access a Trump Account quickly and easily,” the department said in a news release.

The accounts were established as part of last year’s wide-ranging “One Big Beautiful Bill” legislation. Designed for U.S. citizens under 18, the accounts will get an initial $1,000 deposit from the government, with parents able to contribute an additional $5,000 per year, and  employers permitted to kick in up to $2,500 annually.

“Our task is clear: to provide the next generation of Americans with a world-class, intuitive platform to jump-start their financial future,” Vlad Tenev, Robinhood’s chairman and CEO, said in a Wall Street Journal (WSJ) story published ahead of the announcement.

According to that report, the Treasury plans to oversee the app and operations for these initial accounts. However, users will be able to roll over the accounts to other financial institutions within a year. The WSJ notes that this could help people who wish to consolidate their accounts at one brokerage and access different investment lineups.

The accounts are being established at a time when younger Americans are saving more than their older counterparts, as PYMNTS Intelligence research has shown.

Members of Generation Z save 36% of their income, the research found. In spite of taking home lower earnings, this age group saves a larger portion of their pay than any other cohort, 28% more than the U.S. average, spreading it across bank accounts, digital wallets and cryptocurrency holdings.

“Strip away the apps and algorithms, and Gen Z’s goals look familiar: build credit, save money, stay healthy, have fun,” PYMNTS wrote last year.

“What differs is the infrastructure they’ve built to reach those goals. A rideshare replaces car ownership. A tele-visit replaces the waiting room. A buy now, pay later plan becomes the first step toward a credit score.”