Mastercard Wins Bass Pro Shops, Cabela’s Co-Branded Business

Payments company Mastercard recently announced that outdoor equipment retailers Bass Pro Shops and Cabela’s have chosen it for a co-branded consumer credit card portfolio.

Under the new partnership, Cabela’s CLUB credit card business will move over to Mastercard, which Bass Pro Shops already uses for its co-branded program, Mastercard said in a press release. By bringing Cabela’s into the fold, the outdoor goods sellers will both use the same network.

“Bass Pro Shops and Cabela’s customers are strong supporters of the outdoors and conservation,” said Johnny Morris, Bass Pro founder and CEO, in the press release. “We are excited to partner with a company like Mastercard that shares in these passions. Our partnership with Mastercard will allow us to bring Priceless experiences to our loyal customers, and unite sportsmen and women together to collectively advance conservation.”

In conjunction with this deal, the companies plan to create programs to help cardholders better engage in conservation efforts.

These would include supporting conservation education at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium, a not-for-profit conservation organization located next to the Bass Pro Shops headquarters in Springfield, Missouri.

Cabela’s transition to Mastercard is expected to be completed by the end of the year, with both companies saying they will share more deals during the next few months.

“We are thrilled to welcome this premiere portfolio to the Mastercard family,” said Craig Vosburg, president of Mastercard North America, in the same press release. “Bass Pro Shops and Cabela’s are two iconic brands that have created a best-in-class experience for consumers with their superior products, dynamic locations, unique experiences and outstanding customer service. We look forward to partnering with them to build a program focused on loyalty and outstanding customer service, as well as working to meaningfully advance conservation efforts and introduce families to the outdoors.”