Westfield To Debut Swanky Uber Lounge At L.A. Mall

Visitors to Los Angeles’ Century City Mall will see the results of a billion-dollar renovation this fall, including a top-level place to wait for their rides. Westfield Corp., which operates shopping malls nationwide, including the Century City location, is adding a premium Uber Lounge to the location as part of a partnership with the ride-sharing firm, Chain Store Age reports.

As part of the deal, Westfield will install pickup and drop-off spots at all of its U.S. mall properties, and Uber will program those mapped locations into its app. The collaboration is expected to make rides to and from the mall easier for shoppers, according to Chain Store Age.

As part of the deal, Westfield is installing its first-ever permanent Uber Lounge, featuring a contemporary design, customer amenities and comfortable seating so shoppers can “wait for their Uber in style,” the company said in a press release.

Although the service marks a first for Westfield, other California malls have already seen success with Uber collaborations. Shopping mall operator Caruso has had permanent Uber pickup and drop-off locations at The Grove mall, which was Uber’s busiest spot in all of Los Angeles last year, with more than 2,000 drop-offs every day, according to Chain Store Age.

In the future, Westfield malls will host up to 10 Uber stations that are fashioned after taxi stands or ride-sharing pickup points that other transportation and entertainment venues have on-site. Each of the Uber stations will feature prominent signage and visibility, and will be easily accessible. Select Westfield locations will have kiosks with customer service representatives at their Uber stations, with select spots featuring “brand ambassadors trained to engage with customers and facilitate their Uber experience,” the company said.

Westfield’s partnership with Uber “makes it more convenient than ever to travel to and from any Westfield destination,” said Westfield COO William Hecht.

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