Paysafe Targets US Growth With New Seller Force

Payments platform Paysafe expanded its program that provides training and support to independent sellers who want to build a career in payments.

The company’s U.S. Agent Recruitment Program is now accepting applications from early career professionals and community-connected sellers who can help small- to medium-sized businesses (SMBs) accept cards and other payment methods and optimize their checkout experience, Paysafe said in a Wednesday (Feb. 18) press release.

The refreshed program provides agents with structured onboarding, ongoing training via Paysafe University, marketing resources, and a dedicated support representative who will assist agents and merchants, according to the release.

It also offers competitive pay with program incentives, the release said.

Paysafe agents identify local businesses needing payment acceptance, present Paysafe’s acquiring and alternative payment solutions, assist merchants in evaluating and selecting the right setup, help them set up a payment solution, and help them use Paysafe solutions to optimize conversion rates and checkout performance, per the release.

“We’re inviting a new wave of independent sellers, people rooted in their communities and ready to build something of their own, to grow their business with Paysafe,” Tyler Nowell, senior vice president, SMB sales at Paysafe, said in the release. “With real training, marketing muscle and hands-on support, agents can learn the merchant services business, help local businesses with their payment needs, and build a portfolio that truly rewards their hustle.”

Paysafe said in November that its largest market, North America, grew by 8% in the third quarter, with 50% growth in iGaming and 4% growth in SMBs.

The company is set to announce its fourth-quarter and full-year 2025 financial results March 3.

Merchants’ needs around payments are evolving, Paysafe CEO Bruce Lowthers wrote in the PYMNTS eBook “2025’s Over/Under: The Bets That Paid Off.”

While they used to be expected to navigate increasingly complex financial reporting, merchants now expect to manage their finances as seamlessly as consumers do.

“There is a demand for immediate access to funds and a consolidated view of performance,” Lowthers wrote.

In November, Paysafe launched a partnership with business technology firm Endava “to bring smarter payments and next-generation community engagement to market faster.”