Demandware Transforms GoPro’s Commerce Operations​

As GoPro cameras are increasingly in demand, perhaps it’s fitting that the company is now using Demandware for its commerce operations.

Demandware Commerce, a Massachusetts-based software technology company, announced yesterday (March 31) that it has entered into an agreement to provide GoPro with cloud-based commerce and related solutions.

In the press release, Demandware states that it provides an open development environment that enables customized site functionality and integration with existing back-end systems. The company adds that its cloud infrastructure is capable of responsive scaling according to fluctuations in traffic volume as well as market and channel expansion.

It can be surmised that these features were appealing to GoPro, as the high-definition personal camera company — whose products are frequently utilized in extreme sports photography — has seen fit to entrust its daily commerce operations to Demandware.

“GoPro is a movement that is changing the way people capture, manage, share and enjoy life experiences. Fun is a big driver of our visitor interaction at GoPro.com,” said Meghan Litchfield, Senior Director of Global ECommerce at GoPro. “Demandware helps us focus on delivering fun and innovative shopping experiences that customers enjoy, without worrying about technical infrastructure or keeping the lights on.”

“GoPro is one the most innovative companies of our time, so it’s no surprise that it turned to a cloud commerce solution to support the rapid growth of its business,” said Jeffrey Barnett, COO of Demandware. “Demandware’s flexible and scalable cloud solution delivers GoPro the speed and agility it needs to keep up with the needs of its digitally savvy consumers.”