Streaming Services Promote Black Friday Deals After Adding New Tiers

Hulu has announced a Black Friday promotion that offers the streaming service’s Hulu (With Ads) plan at 99 cents a month for 12 months.

The offer is available to new and eligible returning customers from Tuesday (Nov. 21) to Nov. 28, Hulu said in a Tuesday announcement.

After 12 months, the price of the subscriber’s Hulu (With Ads) plan will be $7.99 per month or the regular monthly price that is in effect at that time, according to the announcement.

The launch of this offer comes a day after a rival streaming service, Discovery’s Max, cut its price from $9.99 to $2.99 for six months, Seeking Alpha reported Tuesday.

In another Black Friday offer, Comcast’s Peacock streaming service is available for $2 a month or $20 for a full year, Bloomberg reported Tuesday. This deal expires on Nov. 27.

In addition, Paramount+ is offering its service with ads for $2 a month in a deal that expires Dec. 3, and Fox Nation is cutting its monthly fee to $2.50 when customers sign up for an annual plan, according to the report.

Netflix is not offering a Black Friday deal on its streaming service but is promoting discounts on merchandise based on its shows, the report said.

These moves come at a time when streaming services are adding new tiers to reach consumers across income groups.

For example, in October, Paramount+ began rolling out its premium tier around the world. The expansion began in Australia, Canada, Brazil and Mexico, with more countries to come down the line.

In addition, Paramount+ will reportedly make its advertisement-supported tier available in Australia and Canada next year.

Another streaming giant, Amazon, said in September that it will include “limited advertisements” on Prime Video shows and movies beginning in 2024, while also offering an ad-free option at additional cost.

The ads will be introduced in the United States, United Kingdom, Germany and Canada in early 2024, and expanded to France, Italy, Spain, Mexico and Australia later in the year.

The ad-free option will be available for an additional $2.99 per month in the U.S., and rolled out to other countries, at an undisclosed price, at a later data.

Live content like sports will continue to have advertising on Prime Video.