FaceCake, Company.Com Collaborate on ‘Self-Serve’ AR Commerce

FaceCake is working with financial services platform Company.com to give small and medium-sized businesses, influencers and content creators access to FaceCake’s artificial intelligence (AI) driven augmented reality (AR) visual commerce platform.

“This first-to-market AR “self-serve” capability will provide instant and easy sign-up options with automated onboarding, making the integration of FaceCake’s immersive AR technology a frictionless process, regardless of the size of the retailer or brand,” the companies said in a news release Wednesday (July 27).

The platform is expected to launch worldwide in the fourth quarter of this year. The companies say the project combines FaceCake’s AI/AR shopping platform and AR product creation and Company.com’s Digital Experience Platform (DXP), which includes client onboarding, automated marketing and billing, and identity and access management.

“This partnership will make FaceCake’s next-generation AR Try-On experiences even more accessible to retailers, brands and content creators,” said Linda Smith, FaceCake’s founder and CEO. “Democratizing our AI/AR Shopping platform and allowing for the ubiquity of our personalized Virtual Try-On, meeting the expectations of consumers today.”

The companies say their offering includes FaceCake’s AR Virtual Try-On for products such as glasses, cosmetics, jewelry, clothing, accessories and shoes.

“This is an exciting new application of our platform, and the technology is right in our wheelhouse,” said Bill Wade, founder and CEO of Company.com. “We’ve spent years delivering offerings that bring enterprise functionality to small and middle market businesses, ultimately benefitting our customers and end users alike. Our partnership with FaceCake takes all of that to the next level.”

Read more: Walmart Adds Digital Eyeglass Fitting Company to Stable of AR Try-on Tools

In other recent news from the world of virtual try-on technology, Walmart last month purchased tech firm Memomi to bring its virtual optical try-on solution technology in-house. That move followed a lengthy test run of Memomi’s techs in Walmart’s stores and marked the latest in a series of purchases by the company to bolster its virtual try-on capabilities.

“Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you,” Denise Incandela, the retailer’s executive vice president of apparel and private brands, said last year.