consumer insights

The Changing Holiday Shopper
The Changing Holiday Shopper
December 05, 2017  |  Retail

The one-time shopper is the bane of the eCommerce merchant’s existence. They come, they shop, they even convert — only to disappear into the digital ether,...

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What Spontaneous Commerce Can Teach Online Retailers And Payment Providers
What Spontaneous Commerce Can Teach Online Retailers And Payment Providers
December 04, 2017  |  Retail

In January 1950, William Applebaum published a piece in the Journal of Marketing about the buying behaviors of consumers in retail stores. At the time, Applebaum...

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Finding The Right Fit (With Smarter Technology)
Finding The Right Fit (With Smarter Technology)
November 14, 2017  |  Retail

Lingerie retail has become a stunningly competitive world online. True & Co., Negative Underwear, ThirdLove and Brayola are just a few of the brands out there promising customers a...

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Why Big Data Is ‘Strategic Spaghetti’ For Retailers
Why Big Data Is ‘Strategic Spaghetti’ For Retailers
November 10, 2017  |  Retail

Retail secret sauce? Throwing spaghetti strategically makes it much more likely to stick. Nicole Jass, Vantiv VP of Data Products, said in a recent interview...

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Examining The Generational Differences Between Retail Consumers
Examining The Generational Differences Between Retail Consumers
August 31, 2017  |  Boomers vs. Millennials

Retailers trying to bridge the growing gap between the shopping trends of Baby Boomers, Generation Z and every demographic in between may think they have...

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Google Launches Swipeable Carousel In Latest Move In eCommerce Race With Amazon
Google Launches Swipeable Carousel In Latest Move In eCommerce Race With Amazon
August 08, 2017  |  Google

When it comes to finding information, consumers “Google” it. When it comes to finding products, customers “Amazon” it. Though the eCommerce giant has yet to...

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How Porch Pirates Subtly Steer E-commerce
How Porch Pirates Subtly Steer E-commerce
June 22, 2017  |  eCommerce

While we tend to associate high-tech fraud with eCommerce thieves, as it turns out, it’s a big ecosystem with room enough for good old-fashioned, smash-and-grab...

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Consumer Confidence Is Up — Way Up — This Father’s Day
Consumer Confidence Is Up — Way Up — This Father’s Day
June 06, 2017  |  Retail

Dads are getting some extra love this Father’s Day, according to a study by the National Retail Federation (NRF). Total spending for the holiday is expected...

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Nokia On Wisely Analyzing The Cognition Of The Crowd
Nokia On Wisely Analyzing The Cognition Of The Crowd
June 02, 2017  |  Consumer Insights

Crowds draw crowds, and for retailers, drawing a crowd means drawing dollars. In an interview with PYMNTS’ Karen Webster, Shelley Schlueter, who heads Nokia’s analytics...

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