consumer insights

As US Companies Automate, Consumers Go Elsewhere
As US Companies Automate, Consumers Go Elsewhere
March 24, 2016  |  Consumer Insights

When luddites complained a decade ago about having to go through automated touchtone phone systems, people laughed. Now that automation is becoming a very real...

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Skinny Jeans: The Fashion Trend That Won’t Die
Skinny Jeans: The Fashion Trend That Won’t Die
March 18, 2016  |  Consumer Insights

When stereotypes collide, everyone usually ends up wrong. Take millennial shoppers and fashion trends, for instance. The former can’t make up their minds about brands...

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What Will Drunk Shoppers Buy On St. Patrick’s Day?
What Will Drunk Shoppers Buy On St. Patrick’s Day?
March 15, 2016  |  Consumer Insights

St. Patrick’s Day — the one day a year everyone pretends like they don’t really drink that much all year long. Naturally, where there’s alcohol, there’s...

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How Many Dedicated Content Channels Do Millennials Need?
How Many Dedicated Content Channels Do Millennials Need?
March 09, 2016  |  Consumer Insights

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the...

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Milk And Cereal Too Burdensome For 40% Of Millennials
Milk And Cereal Too Burdensome For 40% Of Millennials
March 02, 2016  |  Consumer Insights

As part of a wholesome and nutritious breakfast, cereal was a cornerstone of the food pyramid throughout the 20th century. Baby Boomers practically grew up...

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DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
DSW Lawsuit Shows Sea-Change In Shoppers’ Pricing Expectations
March 01, 2016  |  Consumer Insights

What are the biggest ways digital commerce has changed retail? Logistics certainly move at a speed that was formerly unthinkable without the aid of computers...

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Can Apparel Stop Its Downward Discounting Spiral?
Can Apparel Stop Its Downward Discounting Spiral?
February 24, 2016  |  Consumer Insights

What consumer doesn’t need to buy clothes? And what average consumer with a little extra cash isn’t going to feel fine spending a little more...

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British Airways Holds Its Crown As UK’s Top Brand
British Airways Holds Its Crown As UK’s Top Brand
February 23, 2016  |  Consumer Insights

Modern commercial air travel is so universally loathed that comedians have worn out jokes about airplane food and lost bags to the point that audiences...

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How Addicted To The Internet Are Consumers Really?
How Addicted To The Internet Are Consumers Really?
February 22, 2016  |  Consumer Insights

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the...

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