Control Gathers $1.5 Million in Seed Money to Fund Growth

Control, a Canadian company that offers an analytics platform geared for online payments, announced that it closed a seed round, which was oversubscribed, for $1.5 million.

The financing was reported by Techvibes.com Tuesday (June 9) via company release.

The funding came from investors including Vanedge Capital and the Business Development Bank of Canada. Control, based in Vancouver, began operations last year. Through its platform, merchants can track online payment activity through a mobile dashboard that can be used with both iOS and Android operating systems across devices. The company said its customer base of over 20,000 businesses, which spans locations globally, has collected $9 million in revenue using the platform.

Control also has a partnership with Stripe. Through that relationship, Control, via an Android app, lets customers manage their Stripe payments, with the ability to scan credit cards using device cameras, monitor revenues globally across several currencies, search transactions for suspicious activity and also “capture lost revenue” by retrying payments via various devices. Control for Stripe debuted last month.

At the same time it announced the funding, Control also said it has several new board members, including Amy Rae of Vanedge Capital, Laurie Wallace of Recon Instruments, and angel investor Tony VanBrackle. Among active management positions, Control announced the appointment of Ian Walker as chief operating officer and said Ryan Creamore joined the company as business development director.

PEhub.com noted Tuesday that Control has in the past brought comparisons to Hootsuite and has been referred to as the “Hootsuite of online payments.” In fact, the site noted, Hootsuite’s founder and CEO, Ryan Holmes, remains an investor and advisor to Control.

Updates to come from Control, on as yet unnamed dates, include payment activity tracking via Apple Watch; forthcoming platforms will include real time notifications and snapshot summaries, the company said in its statement detailing the funding initiatives.

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