The Omnichannel Imperative: Why Credit Unions Need Both Digital and Physical to Thrive

As digital banking becomes normative, credit unions (CUs) are at a crossroads. Their long-standing mission is rooted in local, in-person service—yet, as a June McKinsey article notes, the “digital imperative” is now unavoidable. Branch closures underscore the challenge of balancing efficiency and cost-cutting with community presence. Despite members’ continued preference for in-person service, ever-growing segments—especially […]