Tattle Helps Square Sellers Get Customer Feedback

Tattle and Square have integrated to help sellers get a better sense of customer sentiment.

The integration, announced Tuesday (April 25), pairs Tattle’s customer feedback management platform with Square’s point-of-sale solutions.

“With Tattle, after a Square seller completes a sale, their customer will receive an automated survey email or SMS to collect feedback,” Tattle said in a news release provided to PYMNTS.

From there, “actionable insights” are presented to the business via their Tattle dashboard, giving sellers “granular, statistically significant feedback to improve their customer experience.”

Tattle’s platform uses an open API to collect guest feedback and gauge satisfaction across all-digital ordering platforms. With the help of artificial intelligence, the company recommends “the most high-impact operational area for improvement” for restaurants and ghost kitchens.

“Square is a category leader and one of the most respected companies within the restaurant tech space,” said Tattle founder and CEO Alex Beltrani. “We’re excited to continue our growth and team up with them, as we seek to empower restaurant operators with the deep insights needed to drive guest satisfaction, and ultimately, sales.”

The integration is happening at a time when restaurants are increasingly embracing digital innovations to fuel customer satisfaction, as PYMNTS wrote last month.

For example, many restaurants are choosing to reach more customers by expanding their online ordering and delivery services, with new or expanded online ordering systems among the most adopted technology tools in 2022, according to one survey.

Other options include digital tableside ordering and payment capabilities to deal with staffing shortages or reduce labor costs.

“Similar technologies can be brought to bear on the drive-thru experience — a development that many customers would welcome,” PYMNTS wrote. “A survey found that 70% of restaurant customers want technologies such as personalized menus, voice assistants powered by artificial intelligence and smartphone apps incorporated into the drive-thru.”

This integration follows Square’s debut last week of a number of new tools for restaurants, as well as a partnership with the Software-as-a-Service (SaaS) provider Wix to help eateries streamline ordering.

With this collaboration, restaurant owners who use Square for Restaurants or Square Point of Sale (POS) platforms can manage their catalogs directly from Wix’s platform.

“Many restaurants face operational challenges juggling multiple channels to orchestrate online and in-house orders, delivery services, the kitchen, and more,” said Adam Garfield, who oversees Wix’s restaurant operations.

“Our integration with Square brings a solution to help restaurants get back time that would have been spent on duplicative efforts from using multiple platforms.”