Today In Data: Finding The Right Incentive For The User

While giving the customer what they want is always advisable, knowing exactly what it is can be challenging, as needs depend greatly on context. Some things are always a pretty safe bet – the need for speed is common whether one is talking business or consumer payments, which means finding a way to do it faster is usually a good idea. But consumers also like convenience, whether they’re paying online, in-store or at the pump. The trick for operators is to find ways to start on that convenience, and build an increasingly attractive and functional offering for consumers.

Data:

70 percent: Share of businesses that report they would benefit from real-time payments’ instant funds availability.

62 percent: Share of bridge millennials who report a willingness to use an app to pay at a gas station if it were convenient.

60 percent: Share of Indian consumers shopping five or more times monthly via mobile apps.

59 percent: Share of businesses that report real-time payments capability would improve their cash flow and certainty.

52 percent: Share of bridge millennials who report purchasing other items in the store when they purchase gas.