TRENDING: Lassoing Loyalty And Rewards Into One Mobile Program

Whether a company is looking to expand its customer base by debuting a new product or into a new geographic market, sometimes it is easier to get by with help from a strategic partner.

In the November edition of the mPOS Tracker, PYMNTS explores how mPOS technology developers have recently partnered with an eye on bringing in and converting more customers.

Around the mPOS world

In fact, several companies in the mPOS industry recently looked to partner with other solution providers to boost international expansion plans.

Mastercard, for one, linked up with Polish retailer Carrefour to offer in-store mobile payments through the retailer’s Android and iOS apps. The solution is part of an effort to increase mobile payment availability in Poland, where consumers have told researchers they are in favor of using the new payment method more often.

Similarly, payments technology provider Elavon recently partnered with payment processing solution provider Poynt. According to the companies, the partnership will result in bringing the dual touchscreen smart payment acceptance Poynt Smart Terminal to Canada.

For the latest notable headlines and trends from around the mPOS space, check out the latest Tracker.

Many merchants, one mobile rewards program

While some companies partnered with other solution providers as part of international expansion efforts, others recently aligned to find more customers in their existing markets.

In a recent interview with PYMNTS for this month’s mPOS Tracker, Derrick Fung, founder and CEO of mobile loyalty and rewards platform Drop, explained how his company is looking to partner with companies that want to offer a new and — he hopes — more rewarding kind of loyalty program to their customers.

Fung told PYMNTS that as loyalty programs compete for fragmented consumer attention, they are being tuned out because not enough of them are actually rewarding or rewarding enough — issues his company is hoping to solve.

“Consumers are just inundated with way too many rewards programs, so they’re really only active in a couple of [them],” Fung explained. “There are just too many options. We’re trying to consolidate all those kinds of consumer loyalty program into one platform that will actually deliver rewards to customers, instead of spreading all those rewards out over several platforms and programs.”

To read the full story, along with a ranked provider directory featuring 295 major players in the space — including three new entries this month — check out the November edition of the PYMNTS mPOS Tracker.

To download the November edition of the PYMNTS mPOS Tracker, clock the button below.

About The Tracker

The PYMNTS mPOS Tracker is your go-to resource for staying up-to-date on a month-by-month basis. The Tracker highlights the contribution of different mobile point-of-sale (mPOS) elements and stakeholders, including institutions and technology coming together to make mPOS happen.