German Pharmacy Rossmann Integrates Alipay To Tap Into Chinese Market

Dirk Rossmann GmbH, one of the largest drugstore chains in Germany, will soon accept Alipay at all of its branches.

According to Finextra, the integration of Alipay Barcode Payment will allow Chinese tourists to use their Alipay App to pay at all of Rossmann’s checkouts and online shops. With two million Chinese tourists traveling to Germany every year — and spending on average €3,000 on shopping during their holidays — Rossmann is the first major German merchant to tap into the booming Chinese tourism market.

“For us, Chinese tourists are an increasingly important target group — they have a particularly high demand for baby products, cosmetics and organic products,” said CEO Raoul Roßmann. “This is why we are delighted to introduce Alipay as a new payment method together with Wirecard, both at all of our points of sale (POS) and also for our e-commerce platform.”

Wirecard, which has been offering this POS payment acceptance at retailers across Europe since December 2015, integrated the Alipay Barcode Payment into Rossmann’s till system and will assume the processing for these payments. It will eventually be available at over 2,000 Rossmann branches in Germany and can also be used in the online shop.

“We are proud to have Rossmann as a customer. Our ConnectedPOS platform enables us to quickly and easily implement acceptance for Alipay payments in Rossmann’s central till system and also make it available for online customers,” said Christian Reindl, executive vice president, Sales Consumer Goods at Wirecard. “This is a prime example of the omnichannel approach, which means that customers can pay easily and securely across channels. Technical integration at Rossmann has been carried out so as to facilitate further developments in the field of alternative payment procedures.”