Equifax Launches Ignite AI Advisor to Help Lenders Make Data-Driven Decisions

Equifax on Thursday (Oct. 16) launched Equifax Ignite AI Advisor, a generative AI solution that helps lenders analyze portfolio performance, identify growth opportunities, and improve decision making through conversational data insights, according to a company press release.

Built on the Equifax Cloud and powered by its Amplify AI engine, the tool merges lenders’ internal data with Equifax’s proprietary credit and risk analytics. It allows financial institutions of all sizes to interact with data through natural language queries and visual dashboards, without requiring advanced technical expertise or dedicated data science teams.

Felipe Castillo, Equifax’s U.S. chief product officer, said the solution “democratizes analytics,” helping lenders gain a clearer view of their business and respond to shifting credit dynamics faster. Users can ask questions such as “What are my highest-performing loan segments?” and receive contextual explanations, charts and comparisons based on Equifax benchmarks.

Equifax said the platform enables clients to measure delinquency, originations, and market share relative to peers. The system also generates recommendations to identify untapped opportunities or emerging risks, supporting strategy refinement in real time. All insights remain private to each lender.

The company positioned Ignite AI Advisor as part of its broader Ignite analytics suite, which integrates AI and cloud capabilities to make data more actionable. The tool’s conversational interface adds an advisory layer to analytics—combining generative AI with pre-trained financial models for explainable outputs.

The launch reflects Equifax’s continued investment in cloud-native data products. PYMNTS recently reported that the company expanded its U.S. business data offering with B2bConnect, a service providing real-time access to more than 67 million business records through the Equifax Cloud. The move reflects Equifax’s strategy to make analytics scalable and interoperable across lending and small-business markets.

Industry peers are taking similar steps to strengthen AI reliability. According to PYMNTS, FICO has developed tools to prevent generative AI hallucinations, part of a growing push to enhance accuracy and compliance in financial AI systems.

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