Equifax Says AI Tools Help Drive New Product Innovation to Record High

Equifax used its cloud and artificial intelligence resources to help drive innovation and efficiencies across its operations in 2025, Equifax CEO Mark Begor said Wednesday (Feb. 4) during a fourth-quarter and full-year earnings call.

“In 2025, with 90% of our revenue in the new Equifax Cloud, we pivoted from building to leveraging the cloud and accelerating our use of AI in new products,” Begor said.

According to an earnings review released Wednesday, about 90% of Equifax employees are using AI tools. The company now has 1,900 software developers using AI coding tools, has more than 400 AI patents after adding 40 in 2025, has increased the number of new products built with AI by three times since 2023, and has reimagined workflows across its operations, using AI to improve quality and reduce costs.

“In 2025, we launched 100% of our new models and scores powered by EFX.AI,” Begor said. “These new AI models and scores drive strong incremental lift versus traditional non-AI models and scores. And we’re leveraging AI to help our customers identify clear and actionable insights.”

New Product Innovation (NPI) powered by EFX.AI drove the company’s Vitality Index to a record high in 2025, according to the earnings review. The Vitality Index is an Equifax metric defined as revenue from new products introduced in the last three years, according to the company’s website. In 2025, that index reached a record high of 15%, per the review.

“As we moved through last year, we also leveraged our industry-leading cloud-native technology and EFX.AI to drive operational efficiencies across Equifax through our new internal AI for Equifax initiative, which we expect to deliver cost savings, efficiencies, speed and accuracy across Equifax in 2026 and beyond,” Begor said.

Already, AI is delivering measurable returns in terms of fewer service disruptions, greater capacity for innovation, reduced human error, and greater software output, Begor said.

During the first part of 2026, Equifax is focusing on improving its customer and consumer call centers by adding AI-enabled and AI-assisted call processes, Begor said.

About 90% of Equifax’s revenue is generated from its proprietary data, and only Equifax can access that data with AI, per the earnings review. Begor said during the earnings call that “our data is a huge asset for Equifax in this new AI environment.”

“As AI advances, we are confident we are able to generate more effective analytical solutions based on our proprietary data at an accelerated pace, as well as make these advanced analytical solutions available to more customers,” Begor said.

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