EU Online Grocery Platform Everli Bags $100 Million In Funding

Everli, the Milan-headquartered online grocery program, has raised $100 million in a funding round, a press release says.

The company is currently looking at boosting its international growth plans.

Everli’s platform lets users choose groceries online from a variety of retailers around Europe, including Lidl, Carrefour and Kaufland, with access to around 300,000 products across 70 cities in Italy, France, Poland and the Czech Republic.

Everli also says it’s the first platform offering same-day grocery delivery to many smaller or medium-sized density areas.

Verlinvest led the new round, while new investors such as Luxor, DN Capital, C4 Ventures, and Convivialité Ventures took part alongside additional investments from existing investors FITEC, 360 Capital, Innogest and DIP, according to the release.

With the new funding, Everli says it plans to further boost its European footprint and increase its tech, product, operations, marketing and finance teams, according to the release.

“We have built a model which we believe offers unparalleled value to consumers, through wide access to the retailers and products they love, even in less urban areas, and to retailers, who are now able to affordably compete online and reach a whole new consumer base,” said Federico Sargenti, CEO at Everli, in the release.

The company says the pandemic made demand for the company’s service skyrocket. Sargenti added that the last year had made the simplification of the grocery shopping experience a mandatory thing.

According to PYMNTS, customers have gone online for grocery shopping less than other activities, with only around 16 percent switching to online grocery shopping. But while the numbers are lower than other things people have changed in the last year, the long-term value is notable, with 78 percent of shoppers who have shifted to the digital way of shopping planning to stick with it. PYMNTS writes that grocery habits could prove to be stickier than other such habits even after the pandemic is in the rearview.