Fashion Nova Partners with Afterpay on BNPL Initiative

Buy now, pay later (BNPL) firm Afterpay announced Thursday (Sept. 23) it has teamed up with eCommerce fashion platform Fashion Nova to give shoppers more options on how and when to pay for their purchases, according to a joint press release.

Online Fashion Nova shoppers can now choose to pay in four interest-free installments with Afterpay as part of the collaboration, the release stated.

Afterpay’s customer base grew to almost 20 million people in the past 12 months, and 90% of Afterpay orders this year were made by repeat customers, according to the release. Millennials and Generation Z make up the bulk of Afterpay’s customer base, with Gen Z being the platform’s fastest-growing demographic.

The tie-up with Fashion Nova represents an effort “to make fashion more accessible to these younger consumers,” the release stated.

“We’ve always prided ourselves on providing consumers easy and affordable access to the trendiest styles,” said Fashion Nova Founder and CEO Richard Saghian in the release. “The partnership with Afterpay further enables our customers to buy their favorite looks in a way that is both seamless and convenient.”

Fashion Nova joins Afterpay’s network of almost 100,000 retailers around the world, according to the release.

“As we head into fall and the busy holiday season, it’s the perfect time to bring Fashion Nova onto the Afterpay platform as shoppers look to update their wardrobes,” said Afterpay General Manager of North America Zahir Khoja in the release. “This partnership stems from our shared desires to cater to the very powerful Gen Z consumers, who prefer to spend their money responsibly and pay over time with Afterpay.”

Earlier this month, PetSmart also launched a partnership with Afterpay, saying it would allow customers to make purchases online and in stores, still receiving their products upfront but getting more time to make the payments, which are due in four installments, every two weeks.

Read more: PetSmart Launches BNPL Program With Afterpay

The program applies to services such as grooming and training as well as products.