‘Adjustable’ Is the New ‘Agreeable’: BNPL Flexibility for Subscription Success

In 2023, buy now, pay later (BNPL) crossed a threshold, evolving from a niche novelty to a preferred payment method for a growing cross-section of consumers — especially millennials. Subscription merchants that recognize this evolving dynamic are prime candidates to tap into BNPL’s proven appeal. Pay later options open a strategic avenue for merchants to […]