Alexa’s Thankful For Strong Holiday Echo Sales

Amazon.com said on Tuesday (Nov. 28) that the holiday shopping weekend kick-off was the best ever for its devices, with millions sold from Thanksgiving through Cyber Monday.

In a press release announcing the news, the Seattle, Washington-based eCommerce giant said the voice-activated speaker, Echo Dot, and the Amazon Fire Stick with Alexa Voice Remote were the bestselling Amazon-branded devices, but were also the bestselling products from any manufacturer in any product category that was hawked on Amazon.com. Customers bought 2.7 times as many Fire TV sticks than they did last year, with the Fire TV remaining the number one streaming media player in the U.S., the U.K., Germany and Japan from all retailers.

Amazon’s Kindle, which has been on the market for 10 years now had its best holiday shopping weekend ever in terms of sales, while the Fire Kids Edition is still the number one kids table in the U.S., Amazon said. Amazon noted that the Echo Spot is sold out for the holiday season. Customers can place pre-orders to get a place in line, with orders being filled on a first-come, first-serve basis in 2018. At Whole Foods Market, the Echo Dot was the bestselling voice-activated speaker during the Thanksgiving shopping weekend.

“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” Dave Limp, senior vice president, Amazon Devices & Services, said in the press release. “We’re excited that tens of millions of customers around the world will be using Alexa to prepare for the holidays.”

On Black Friday alone, Amazon was a big winner. GBH Insights said the eCommerce giant garnered close to half of all online sales, with U.S. shopping at “record levels.” Retailers are betting that low unemployment and the increase in home values will drive people to the stores this holiday season.