Today in Food Commerce: Hershey’s Prioritizes Data Analytics; Giant Launches Endless Aisle

Today in food commerce, Hershey steps up its digital targeting efforts, while Giant’s endless aisle marketplace goes live. Plus, James McCarthy, co-founder of Dublin-based ResTech company Flipdish, discusses the tradeoffs of third-party aggregators.

Hershey Gets Granular About Data Analytics as eGrocery Advertising Becomes Smarter

When it comes to getting its product into consumers’ hands, Hershey is thinking beyond the traditional planogram. The Pennsylvania-based packaged confectionery and snacks giant said it is prioritizing data analytics to grow its reach.

Grocery Roundup: Giant’s Endless Aisle Goes Live; eGrocers Expand

Giant launches its third-party marketplace; eGrocers arrive in Los Angeles; and Misfits Market adds wine to its online shop.

Restaurants in Europe Take Back Control From Third-Party Marketplaces and Aggregators

Restaurant owners and operators started their entrepreneurial endeavors because they mainly wanted to be independent and have direct relationships with their customers. But James McCarthy, co-founder of Dublin-based ResTech company Flipdish, said in an interview with PYMNTS that working with third-party marketplaces, aggregators and online food portals has posed a threat to that goal.

Specialty Food Shops Rake in Additional Revenue With Nationwide Shipping Boom

“Starting in March of 2020, we were effectively doing December business every single month of the year because of the pandemic, and we’ve probably only given 10% of that back in the last six months,” said H&H Bagels CEO Jay Rushin of the brand’s nationwide shipping business in an interview with PYMNTS.