ThinkGeek Moves From Online To Brick-And-Mortar

ThinkGeek customers will soon be able to nerd out in a physical store.

It was announced last week that the online retailer ThinkGeek, a seller and creator of geek-related gear and collectibles (and whose parent company Geeknet was recently acquired by the video game retail chain GameStop), is going to open a new concept retail store in the Florida Mall in Orlando, Florida, on Sept. 25.

According to a press release, the ThinkGeek store will boast an open floor plan and will offer a wide range of geek-friendly merchandise from brands such as Star Wars, Game of Thrones, Nintendo, Marvel, Minecraft and many others.

“The opening of our first brick-and-mortar store is a significant milestone for the brand and a great example of how the GameStop acquisition is a win for our customers,” said Katy McCarthy, president of ThinkGeek, in the release. “While people know us today as an online retailer, the GameStop connection will bring vastly more visibility to the brand and our ever expanding selection of exclusive products.”

“GameStop is committed to delivering a great customer experience in the collectibles market, and this store is unlike anything that currently exists today,” added Mike Buskey, executive vice president and president of U.S. stores at GameStop, in the release. “We are combining the power of the ThinkGeek brand with the retail expertise of GameStop to deliver a new store concept that will amaze and appeal to a broad range of customers from collectors to pop culture fans.”

Having begun in 1999 as an effort to cater specifically to the growing and passionate consumer base that self-identified as geeks, ThinkGeek is currently in its sixteenth year of selling to hardcore collectors and devotees of pop culture.

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